137 years of history,
and still evolving
Although Mavic was founded
back in 1889,
the brand has never stopped innovating.
For over 137 years,
Mavic has supported and anticipated changes in cycling,
driving forward developments in usage,
technologies and performance standards.
Every breakthrough featured in this timeline reflects the same driving force:
observing the field, pushing established boundaries and blazing new trails.
From the first technical breakthroughs to the platforms currently under development,
Mavic’s history is not a succession of dates, but a continuous movement towards the future.
Once a pioneer,
now a major player,
Mavic is already writing the next chapters in the future of cycling.
1889
Mavic is founded,
marking the beginning
of a legacy
that would shape the future
of competitive cycling.
1934
Introduction of the DURA rim
with the first integrated eyelets.
Antonin Magne rides in yellow
in the Tour de France
thanks to Mavic’s innovation.
1973
Mavic launches
its first programme
dedicated to
aerodynamic R&D
and unveils
the famous lenticular wheel.
1973
Mavic creates
a neutral technical support service,
providing riders
with immediate assistance
and standardised kit
during races,
becoming
a trusted presence
at the heart of professional cycling.
1975
Mavic set
a new standard
with anodised rims,
improving
durability and performance.
1979
The “Tout Mavic” group
places the brand
at the centre
of the cycling world.
1989
An iconic victory
confirming Mavic
as the benchmark
in performance
at the very highest level.
1992
Launch of the 3G:
an aerodynamic wheel
made entirely of carbon fibre
a pioneering design.
1997
Mavic sets
new benchmarks
for performance
with Helium and Crossmax,
shaping modern racing
on the road and in mountain biking.
1999
Mavic introduced
Mektronic,
the first
wireless electronic drivetrain
in the world.
2010
Mavic launches
the first integrated
tyre-and-wheel system,
redefining
efficiency and compatibility.
2016
Innovation:
Mavic introduces
a tubeless-ready wheel
made from 100 per cent carbon.
2017
The best riders
in the Tour de France
compete
wearing Mavic full-carbon shoes.
2021
Mavic introduces
Fore technology,
improving stiffness
and durability
without the need to drill the rim.
2023
Mavic receives the Gold Award
at Eurobike 2023
for the Cosmic Ultimate, recognising the wheelset
as a benchmark
in terms
of lightness, stiffness
and technical excellence.
2023
Mavic introduces
the XTend motor platform,
backed by
15 patent families,
marking a
strategic expansion
of its technical expertise
into advanced
electric motor technologies.
2027
Next leap forward:
Mavic is preparing
to launch
its new 32 platforms.
2026,
history is being rewritten
.
.
.
.
Our wheels come with a lifetime guarantee*
A complete ecosystem of rider support
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