Oct 12, 2026The Rim Brake Is Dead. Long Live the Rim Brake. An argument people thought was settled years ago, and yet customers keep asking and builders keep building. Firefly Bicycles built a titanium All Road around a rim brake with a pair of Ksyrium SL Heritage wheels under it. Check out the craft that Firefly had to design to make the bike work, what's still in the Mavic rim brake range, what every technology on the box actually means, and which parts we still keep on the shelf.
Sep 23, 2026Choosing Wheels for an IRONMAN: Dylan Magnien on Depth, Wind, and Race Day Dylan Magnien has raced the IRONMAN World Championship in Kona and in Nice, and won IRONMAN Lanzarote. We asked him how he chooses wheel depth for a long-course bike leg, when a deeper front wheel stops being the faster front wheel, and what he wants from a wheelset over 180 kilometers when aerodynamics, stability and fatigue are all on the line.
Sep 10, 2026Heïdi Gaugain wins gold at the Para-cycling World Championships in Huntsville Heïdi Gaugain crowned paracycling world champion in Huntsville with her Comete 85 and Comete Road Disc wheels!
Sep 3, 2026Mavic at MADE 2026: A Thank You to the Builders Rob English winning Builders Choice, a salamander-inspired gravel bike from Josh Saxe, and six more builders running Mavic wheels at MADE 2026 in Portland. A season of thank yous, in sixteen bikes.
Aug 28, 2026When Lighter Is Actually Faster: Inside a 1,080 Gram XC Wheelset The new Crossmax Ultimate weighs 1,080 grams a pair, three hundred grams less than the wheelset it replaces. Any company can build a light wheel. The hard part is keeping stiffness, strength and reliability while the material comes out. Here is exactly where those grams went, what the ASTM Level 3 rating and 135 kg load limit actually mean for the rest of us, and why the racing is the proof rather than the point.
Aug 27, 2026Keep the Miles Coming: Save Up To 50% During the Mavic Labor Day Sale Summer may be winding down, but some of the best riding of the year is still ahead. From August 28 through September 7, save up to 50% on Mavic wheels, apparel, footwear, and equipment. Cool mornings on the road, the start of cyclocross season, and the best gravel conditions of the year are all coming. Here is how to get the bike ready for them.
Aug 21, 2026A Club Betting Its Future on Womens Racing: Mavic and St Michel-Preference Home-Auber93 A French club with more than seventy years of history is directing its full professional focus toward its women's squad from 2027. Mavic has supplied that club with wheels for over three decades. Here is how the team rode the 2026 Tour de France Femmes, the three North Americans on the roster, and why this partnership matters.
Aug 20, 2026Mavic at MADE 2026: Portland, August 21 to 23 The largest handmade bicycle show in the world returns to Portland this month, and Mavic will be there. We are excited to support this year's Builder Lounge, where a custom Mosaic RT1-R rolls on Comete 50 wheels with almost every component made by a small American shop! Check out what to expect at MADE 2026, and why 137 years of rim-making keeps bringing us back to framebuilders.
