Mavic at MADE 2026: Portland, August 21 to 23

MADE returns to Portland this month, and Mavic will be there.

From August 21 to 23, Zidell Yards fills with the work of independent framebuilders from around the world. It is the largest handmade bicycle show anywhere, and for three days a former barge yard on the South Waterfront becomes the center of the craft.

We are exhibiting and supporting the show's new Builder Lounge. Here is what to expect, and who to look for.

What MADE Is

MADE began in 2022 as a platform for framebuilders, and it has grown faster than anyone expected. The 2025 edition drew more than 6,500 attendees and over 200 builders and brands, with more than a dozen countries represented. The 2026 show expands the floor plan again and adds new activations, rides, and programming across the weekend.

What separates MADE from a conventional trade show is who it is built around. The floor belongs to the people making things: framebuilders, painters, machinists, and the component makers who supply them. Subsidized booth space is set aside so that smaller builders can take part alongside established names. The result is a show that reads as a community gathering that happens to be an industry event, rather than the other way around.

Why a Wheel Company Cares About Framebuilders

Mavic has been making rims since 1889, and for most of that history our customers were not brands. They were builders.

A frame is only half of a bicycle. Long before complete bikes arrived in boxes, a builder finished a frame and then went looking for wheels, and the relationship between the person who welded the frame and the company that made the rim was direct and ongoing. That relationship shaped a lot of what Mavic became. The DURA rim with its integrated eyelets, the first aluminum bicycle rim, decades of alloy work: all of it existed because someone was building a bicycle around it.

That has not really changed. A custom frame still needs a wheelset chosen to match its geometry, its tire clearance, and the way its owner intends to ride. Getting that right is a conversation, and MADE is one of the few places where the whole conversation happens in one room.

What we bring to that conversation is engineering. A handmade frame deserves a wheel developed with the same intent, and that is where our work goes: full carbon spoke design, Adaptive Layup that places material where the stress actually is, the UST tubeless system we pioneered, and hub and bearing engineering built to be serviced rather than replaced. That work runs across every discipline at the show, from road to gravel to mountain.

It is also why the American handmade scene matters to us. Mavic has been a partner to American builders and brands for decades, and the people working in Colorado, Oregon, North Carolina, California, and everywhere between are doing the same thing we have always done, at a different scale and with different tools. Our own manufacture runs on the same principle: build it properly, and build it so it can be serviced and ridden for years.

What's On The Bike

Mosaic has been hand-building titanium and steel frames in Boulder, Colorado since 2009, and this bike is a good example of why the handmade world is worth paying attention to. Almost every part of it came from a small shop that specializes in exactly one thing.

• Frame: Mosaic RT1-R, full custom geometry, 38 mm tire clearance
• Paint: finished in-house by Spectrum, Mosaic's paint division
• Wheels: Mavic Comete 50
• Tires: Ultradynamico
• Cranks: Cane Creek eeWings, custom anodized by Ano Gary
• Shifting: SRAM Red, CeramicSpeed equipped, with mechanical braking. Long discontinued and rarely seen
• Brakes: Paul Component Klamper mechanical disc
• Seatpost: Btchn titanium
• Stem: Moots titanium
• Saddle: Reform Seymour
• Finish kit: Chris King
• Lockrings: Ogle MADE titanium

Read that list again and notice what it is. A titanium frame from Colorado. Cranks from North Carolina, anodized by one person who does that work. Brakes from a machine shop in California. A stem from another Colorado titanium builder. A groupset combination that no longer exists and had to be found. And a wheelset with full carbon spokes at 1,315 g, built the same way we have built wheels for the last century.

Nothing is accidental, and none of it came from a catalog page. Someone chose every piece, and someone made every piece with care. That is the whole argument for a show like MADE, standing in one place on one bike.

At the Show

Come by our booth to see bikes from three builders we are proud to work with:

• Moots
• Ogle
• English

Beyond the booth, Mavic wheels turn up across the show floor on bikes from builders including Ira Ryan, Nikas, Oddity, Prova, Montenegro, Haute, and FiftyOne, among many others.

That spread is worth walking. Each of these builders approaches a frame differently, and seeing the same wheels under very different bikes is a good way to understand what a wheelset actually contributes to a ride.

Plan Your Visit

MADE runs Friday, August 21 through Sunday, August 23 at Zidell Yards on Portland's South Waterfront. Tickets are available here, along with hours and the full schedule of rides, workshops, and programming. Show merchandise, including a set of MADE playing bicycle cards featuring bikes from past shows, is available with tickets for pickup at the show.

Heading up the booth will be none other than our Manager of Sales and Marketing USA, Josh Saxe. Come find him and the team. Bring questions about wheels, or just come look at the bikes (and Josh's outfit). We will be glad to talk about either.

GET MADE TICKETS

If you can't make it to Portland, you can explore the full range of Mavic road wheels, gravel wheels, and mountain bike wheels online, or read more about the history of Mavic. Be sure to check back soon and subscribe to our mailing list by cliucking here to Sign Up Now to learn more about how the show went and upcoming sales!