Keep the Miles Coming: Save 30% During the Mavic Labor Day Sale
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30% off sitewide, August 28 through September 7
Summer may be winding down, but some of the best riding of the year is still ahead.
From August 28 through September 7, 2026, the Mavic Labor Day Sale gives cyclists across the United States the opportunity to save 30% sitewide on Mavic wheels, apparel, footwear, and cycling equipment.*
Whether you're getting ready for crisp fall road rides, lining up for cyclocross season, or chasing endless gravel miles, Labor Day is the perfect time to upgrade your ride with more than 137 years of Mavic performance behind you.
Summer Ends. The Riding Doesn't.
Labor Day might mark the unofficial end of summer, but cyclists know better.
September and October can deliver some of the best riding conditions of the entire year. Cooler temperatures, changing leaves, quieter roads, and firm gravel make fall a season worth looking forward to.
And for cyclocross racers, the season is just getting started.
The Mavic Labor Day Sale is an opportunity to get your bike ready for all of it.
Crisp Weather and Fast Road Miles
Cool mornings and comfortable afternoon temperatures make fall an incredible time to put miles on the road bike.
Whether you're chasing the local group ride, training for a fall event, or simply enjoying long weekend miles, upgrading your road bike wheels can transform how your bike accelerates, handles, and carries speed.
Mavic's road lineup includes generations of the iconic Cosmic and Ksyrium families, with options ranging from lightweight aluminum wheelsets to aerodynamic carbon road wheels engineered for speed and responsiveness.
Cyclocross Season Is Here
For some riders, Labor Day doesn't signal the end of a season. It signals the beginning of one.
Cyclocross brings fast starts, tight corners, grass, dirt, mud, barriers, and plenty of opportunities to test both rider and equipment.
That makes wheel performance and reliability especially important.
Mavic's experience developing wheels for demanding racing environments carries directly into the needs of modern cyclocross riders: responsive acceleration, dependable construction, tubeless technology, and wheel systems engineered to handle challenging conditions.
Get the bike ready. Cross is coming.
Endless Gravel Miles
There may be no better season for gravel riding than fall.
From fast gravel races to all-day adventures on forest roads and forgotten backroads, cooler weather opens the door to longer rides and new routes.
The Mavic Allroad family was developed specifically for riders who don't want the pavement to determine where the ride ends. With options for racers, endurance riders, and everyday gravel explorers, Mavic gravel wheels combine efficiency, durability, and control across changing terrain.
Because sometimes the best route is the one that keeps going after the pavement stops.
Heritage. Performance. Reliability.
Mavic has been part of cycling since 1889, but heritage only matters when you continue building on it.
For more than 137 years, Mavic has helped push cycling technology forward, from early advances in rim design and aerodynamic research to neutral race support, integrated wheel systems, carbon construction, tubeless technology, and today's generation of high-performance road, gravel, and mountain bike wheels.
That history continues to shape the way Mavic develops products today.
A Mavic wheel isn't designed around a single component or marketing claim. Rims, spokes, hubs, bearings, materials, and technologies are developed as part of a complete wheel system, with a focus on delivering the combination cyclists ultimately need most:
Performance when you push the pace.
Reliability when the miles add up.
Reliability when the miles add up.
That's why Mavic wheels have earned their place under professional racers, competitive amateurs, weekend warriors, and everyday cyclists around the world.
Upgrade for the Miles Ahead
Don't put the bike away just because summer is ending.
Ride the cool mornings. Chase the changing leaves. Line up between the tape. Find another gravel road.
From August 28 through September 7, save 30% sitewide during the Mavic Labor Day Sale and get ready for some of the best riding of the year.
Because summer may have an ending.
The ride doesn't.
30% off sitewide, August 28 through September 7, 2026
*Some exclusions apply. See individual product pages for details.
News & advice
Aug 21, 2026A Club Betting Its Future on Womens Racing: Mavic and St Michel-Preference Home-Auber93 A French club with more than seventy years of history is directing its full professional focus toward its women's squad from 2027. Mavic has supplied that club with wheels for over three decades. Here is how the team rode the 2026 Tour de France Femmes, the three North Americans on the roster, and why this partnership matters.
Aug 20, 2026Mavic at MADE 2026: Portland, August 21 to 23 The largest handmade bicycle show in the world returns to Portland this month, and Mavic will be there. We are excited to support this year's Builder Lounge, where a custom Mosaic RT1-R rolls on Comete 50 wheels with almost every component made by a small American shop! Check out what to expect at MADE 2026, and why 137 years of rim-making keeps bringing us back to framebuilders.
Aug 6, 2026From Europe to Americas Biggest Races: How Mavic Became Part of US Cycling History Before many American riders owned their first set of Mavic wheels, they knew the bright yellow cars. Since 1889 Mavic has built the technology that shaped modern cycling, and since 1973 its neutral support program has kept riders in the race no matter what jersey they wore. This is how a French wheel company became part of American cycling.
Aug 6, 2026St Michel–Preference Home–Auber93: Seven Riders, One Team at the Start of the Women’s Tour de France They are French, American, Canadian, or Spanish, and they’re competing in the 2026 Tour de France Femmes. Seven different backgrounds united by the same jersey and the same goal: to put St Michel–Preference Home–Auber93 front and center in the race.