Celebrate Freedom to Ride: Mavic's July 4th Sale Kicks Off a Summer of Cycling

July is one of the most exciting months in cycling.

The days are long, the weather is ideal, event calendars are packed, and riders across the country are spending more time in the saddle. From local group rides and gravel adventures to mountain bike festivals and road races, summer represents the peak of the cycling season in the United States.

This year, July brings even more excitement as two major traditions arrive at the same time: Independence Day and the start of the Tour de France and Tour de France Femmes.

To celebrate, Mavic is launching its July 4th Sale, running July 2–12, 2026, with select products up to 30% off across Road, Gravel, and Mountain Bike categories.

Whether you’re preparing for your next race, upgrading your favorite bike, or simply looking for a reason to ride more this summer, there has never been a better time to invest in your cycling experience.

The Tour de France and Tour de France Femmes: Cycling’s Biggest Stage

Every July, the world’s best cyclists line up for the Tour de France, a race that has inspired generations of riders for more than a century. The world’s attention then shifts to the Tour de France Femmes, where the top women’s teams and athletes showcase the incredible depth and talent of women’s professional cycling.

For cycling fans, July represents the pinnacle of the sport. Legendary climbs, tactical battles, dramatic breakaways, and unforgettable victories inspire riders of every level to get out and ride. Whether you’re following the action from your living room, your favorite cycling café, or during a post-ride recap with friends, the Tour season has a way of bringing the entire cycling community together.

For many cyclists, the Tour de France also serves as motivation. It’s the time of year when riders challenge themselves with longer rides, bigger goals, and often the upgrades that can help them enjoy the season even more.

Mavic’s connection to professional cycling runs deep. For generations, the iconic yellow neutral support vehicles have been a familiar sight at the sport’s biggest races, helping riders continue their pursuit of victory when mechanical issues strike.

Today, Mavic continues to support elite racing through product innovation and partnerships throughout the professional peloton. In women’s cycling, Mavic provides high-performance wheel systems to the French professional team St Michel–Preference Home–Auber93, which will compete in the 2026 Tour de France Femmes. It’s another example of Mavic’s ongoing commitment to supporting athletes and helping grow the sport at every level.

The start of both the Tour de France and Tour de France Femmes arrives alongside one of America’s most celebrated weekends, making July a month where cycling passion and summer riding season are fully on display.

Summer Riding Season Is Here

Across the United States, summer cycling is in full swing.

Road cyclists are chasing personal bests on their favorite routes. Gravel riders are exploring backroads and preparing for late-season events. Mountain bikers are making the most of dry trails and long daylight hours.

For many riders, July also marks the busiest portion of the event calendar, including:

• Gran Fondos
• Gravel races and festivals
• Mountain bike series and endurance events
• Charity rides
• Club rides and cycling tours

Whether you identify as a racer, recreational rider, bikepacker, mountain biker, or dedicated fan of the sport, July is a month built around riding.

Upgrade Your Bike with Performance That You Can Feel

If you’re looking for the most impactful upgrade you can make to your bike, start with the wheels.

Unlike many component upgrades that offer incremental improvements, a quality wheelset can completely transform how a bike rides. Because wheels are rotating mass, reducing weight and increasing stiffness often results in improvements that riders notice immediately. Faster acceleration, more responsive handling, improved climbing efficiency, and better overall ride quality are benefits that can be felt from the very first ride.

For many cyclists, the bike they already own is capable of much more than they realize. A wheel upgrade can unlock performance that was hidden behind heavier stock components, making an existing bike feel faster, more responsive, and more enjoyable without the expense of purchasing an entirely new bicycle.

Road: Faster, More Efficient Riding

Road riders often discover that upgrading wheels provides a noticeable improvement in acceleration and speed retention. Lightweight wheelsets help bikes respond more quickly when attacking a climb, closing a gap, or sprinting out of a corner. Aerodynamic designs can also help riders maintain speed more efficiently during long solo efforts, group rides, and races.

Whether you’re inspired by the action unfolding at the Tour de France or preparing for your next local event, a wheel upgrade is one of the most effective ways to elevate your ride.

Gravel: More Capability on Every Surface

Gravel riders demand versatility. Modern gravel wheelsets are designed to support wider tires, lower pressures, and the varied terrain that defines the discipline. Upgrading wheels can improve comfort, traction, and durability while helping riders tackle everything from smooth dirt roads to rough backcountry adventures with greater confidence.

As gravel events continue to grow across North America, riders are increasingly seeking equipment that can perform across a wide range of surfaces and conditions.

Mountain Bike: Control, Confidence, and Reliability

On the trail, wheels play a critical role in both performance and durability. A quality wheelset can improve climbing efficiency, cornering precision, and overall bike handling while standing up to the impacts and demands of technical terrain.

Whether you’re racing cross-country, riding local singletrack, or exploring all-mountain terrain, the right wheels help you ride with greater confidence.

Carbon and Aluminum Options for Every Rider

Today’s riders have more choices than ever when selecting a wheel upgrade.

Carbon wheelsets offer the ultimate in lightweight performance, responsiveness, and efficiency. They are ideal for riders seeking maximum performance for racing, climbing, and fast-paced riding.

Aluminum wheelsets continue to provide outstanding durability, value, and reliability. Modern aluminum designs deliver impressive performance and remain a favorite among riders looking for a dependable upgrade that can handle thousands of miles and countless adventures.

No matter your riding style, upgrading your wheels is one of the smartest investments you can make. It is a change you can feel every time you accelerate, corner, climb, or simply enjoy the ride.

Road, Gravel, and Mountain Bike Savings

During the July 4th Sale, select Mavic products will be available at savings of up to 30%, making it an excellent opportunity to enhance your bike before the busiest riding months of the year.

Whether you’re looking for aerodynamic road wheels, capable gravel wheelsets, or durable mountain bike options, this sale is an opportunity to invest in equipment designed to perform season after season.

Road Performance

For road cyclists inspired by the action unfolding at the Tour de France and Tour de France Femmes, Mavic’s road lineup offers proven performance for every type of rider.

Featured models include:

• Comete 50 Disc* – A versatile aerodynamic carbon wheelset designed for all-around speed, combining a 50mm profile with optimized efficiency, stability, and responsiveness across a wide range of road conditions.
• Cosmic SLR 45 Disc – A lightweight aerodynamic carbon wheelset built to excel across a variety of terrain and riding styles.
• Cosmic SLR 32 Disc – Designed for riders who prioritize climbing efficiency and responsive handling on rolling and mountainous roads.
• Cosmic SL 65 Disc – Deep-section aerodynamic performance for riders seeking maximum speed on fast roads and race courses.
• Ksyrium SL Disc – One of Mavic’s most versatile aluminum wheelsets, combining durability, responsiveness, and everyday performance.

*Comete 50 is excluded from the sale.

See all road wheels →

Whether you’re racing, training, or tackling your first century ride, upgrading to a performance wheelset can dramatically improve acceleration, climbing, and overall ride feel.

Gravel Adventure

Gravel continues to be one of the fastest-growing disciplines in cycling, and Mavic’s Allroad collection is designed to help riders explore beyond the pavement.

Featured models include:

• Allroad SL Carbon – Premium carbon performance designed for riders seeking speed, efficiency, and confidence across mixed terrain.
• Allroad S Carbon – A versatile carbon wheelset that combines modern aerodynamics, wide tire compatibility, and outstanding value.
• Allroad SL – Lightweight aluminum performance for riders seeking durability and responsiveness on every ride.
• Allroad S – A dependable upgrade that delivers improved ride quality and capability for everyday gravel adventures.

See all gravel / Allroad wheels →

Whether you’re targeting a bucket-list gravel event or simply seeking new roads to explore, the right wheelset can increase comfort, traction, and efficiency.

Mountain Bike Capability

Mountain biking continues to thrive across the United States thanks to local trail systems, volunteer organizations, and grassroots race series that introduce riders to the sport every year. Whether you’re lining up for a local cross-country race, tackling technical singletrack, or spending weekends exploring new trail networks, upgrading your wheels can significantly improve both performance and confidence on the trail.

From grassroots venues like Catamount Outdoor Family Center to series such as Wisconsin Off Road Series, Big Mountain Enduro, NW Cup, and Texas Mountain Bike Racing Association, riders across the country rely on equipment that can perform day after day, season after season.

Featured models include:

• Crossmax SL Ultimate – Mavic’s premier carbon cross-country wheelset built for maximum efficiency, acceleration, and race-day speed.
• Crossmax XL Carbon – Lightweight carbon performance designed for aggressive trail and downcountry riding.
• Crossmax XL S – A versatile aluminum trail wheelset offering outstanding reliability, responsiveness, and value.
• Crossmax XLR 30 – A high-performance carbon wheelset that balances lightweight performance with all-day trail capability.
• Crossmax 30 – A durable aluminum option engineered to deliver a noticeable upgrade from stock OEM wheels.

See all MTB / Crossmax wheels →

A Brand Built on Cycling Heritage

For generations, Mavic has supported cyclists through innovation, performance, and reliability. From professional racing to local cycling communities, Mavic products are designed to help riders get more from every mile.

That commitment continues today across road, gravel, and mountain bike disciplines, providing equipment that performs whether you’re lining up for an event, exploring new roads, or simply riding for the love of cycling.

As riders across the country celebrate the season, Mavic remains committed to supporting the cycling community that makes the sport special.

Celebrate Independence. Celebrate Cycling.

There is something uniquely American about loading up the bike, meeting friends for a ride, and spending a summer day outdoors. It is a tradition shared by cyclists across the country every July.

As Independence Day, the Tour de France, and the Tour de France Femmes arrive together, there is no better time to celebrate your freedom to ride.

From July 2–12, 2026, shop the Mavic July 4th Sale and save up to 30% on select products across Road, Gravel, and Mountain Bike categories.

Summer is here. The Tours are beginning. The roads are calling, the trails are open, and the adventures are waiting.

Ride farther. Ride faster. Ride free. 🇺🇸🚴‍♂️🚴‍♀️