DEEMAX BY SAM HILL
Sam will still be racing the EWS this year. We would like to introduced our limited-edition DEEMAX kit designed with Sam Hill. With Sam, we wanted to design a stylish kit for him to wear when he isn’t racing - something for training or just to wear on a casual trail ride. Over lunch in Annecy, France, Sam came up with a pattern that was inspired by, of all things, a cocktail napkin at a local bar. Designed to perform and based on the same kit that has been proven on the EWS, this limited-edition kit is a great option when you’re not racing the clock.