TOUR DE FRANCE PARTNERSHIP RENEWED THROUGH 2022

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TOUR DE FRANCE PARTNERSHIP RENEWED THROUGH 2022

19Jul 2017
Historic French cycling brand continues 40-year relationship

Annecy, FRANCE –  July 19th, 2017

 

On the 40th anniversary of supporting at the Tour de France, Mavic is proud to announce that the long-term partnership at the world’s most prestigious professional cycling race will be renewed through 2022. Mavic, will continue to provide the highest level of neutral support at the world’s premier cycling race for the next five years.

 “The neutral support from Mavic represents the true “Saint Bernard” of the race,” shared Christian Prudhomme, Director of Tour de France. “They have deep knowledge of cycling, and racing, which is essential for this service to be useful for all the riders and teams.” He continued, “Mavic technical assistance is constantly looking for solutions and innovations to improve this crucial and indispensable service for racing and, of course, the yellow cars and motorcycles match perfectly with the Tour de France.”

 

Bernard Millaud, President of Mavic, added: “In 1972, the innovative idea of neutral support was imagined by Mavic owner, Bruno Gormand. After implementing the program at Paris-Nice the next year, the concept forever transformed the dynamics of professional racing.” He continued, “this partnership has helped build the essence of Mavic over the last 40 years and it is where “LE SANG JAUNE” comes to life. We are proud to have the confidence and recognition from the Tour de France to continue this wonderful story that unites Mavic to the world's largest and most prestigious cycling event.”

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