Mavic X Jérôme Masi
An illustrator recognized in Europe and around the world, Jérôme alternates between his commissions for major brands or companies and his personal work, which he most often produces on canvas or on limited edition prints.
Thanks to its large areas of color and its minimalist silhouettes, Jérôme Masi's style is immediately recognizable. He manages to create, with just enough and nothing more, images where each element has its own importance. Nicolas Bara, Brand Manager at Mavic, explains “I personally appreciated Jérôme's work and I attach great importance to working with local artists with international resonance. Jérôme and his work are like Mavic: simple and accessible in appearance, but sophisticated in detail. »
Jerome Masi X Mavic collection
The artist collaborated with Mavic to create a unique wheel, as well as an outfit for men and women. The design of this collaboration offers a refreshing vision of the wheel as well as bicycle equipment, more artistic and specific to the art of Jérôme Masi, in particular through shapes and color.
Jérôme Masi specifies: "Transposing my work on media other than paper or canvas has gradually become obvious. With Mavic, I had to understand a new universe with its own culture, its technical aspects and its constraints. ". He also adds: "When Mavic offered me this collaboration, I immediately accepted, as a matter of course, Mavic is an emblematic French brand! »
Featured products
Our streamlined jersey for riding without compromising functionality ideal for all your rides.
Our streamlined women's jersey for riding without compromising functionality ideal for all your riding.
Our streamlined jersey for riding without compromising functionality ideal for all your rides.
Ultra-aero and light 65mm rim, tapeless tubeless technology, Cosmic SLR65 delivers lightning fast speed and efficiency for road racing and triathlons. Available for a limited time with unique grapics, designed by french artist Jerome Masi.
With lighter 45mm rims featuring our new UD² finish, this carbon wheelset is the fastest, stiffest and lightest all-rounder for road bikes with disc brakes. Available for a limited time with unique grapics, designed by french artist Jerome Masi.
With superlight 32mm carbon rim and tapeless tubeless technology, this superlight disc-brake wheel is an instant performance boost, especially on steep climbs. Available for a limited time with unique grapics, designed by french artist Jerome Masi.
