What we're
made of

“What’s the strongest colour contrast
    on a TV screen?”
“Yellow and black.” This is how Mavic got its colours: a conversation between founder Bruno Gormand and a cameraman.
1. We’re cycling pioneers. We’re engaging, creative and French.
2. We’re the trusted partner during a rider’s most intense cycling moments.
3. We combine performance and reliability.
4. We want our riders to feel they belong to a community that’s at the heart of cycling.

EVERYTHING
BEGINS
WITH PASSION
FOR THE SPORT.

WHAT MAKES US PIONEERS

MAGNE WINS THE TOUR DE FRANCE. AND WE GO ON TO FORGE A REPUTATION AS PIONEERS.

1934

It’s 1934. Antonin Magne is training in total secrecy. On his bike are the first-ever rims made from duralumin, an alloy of copper and aluminium.
To keep this brand-new technology under wraps, the rims are painted to look like wood.
They’re called Dura rims. They’re our invention. And they weigh 750 grams rather than the usual 1.2 kilos.

HOW NEUTRAL
ASSISTANCE
WAS BORN.

In 1972 a team manager had a problem with his car while following the Critérium du Dauphiné Libéré.
Our chairman at the time, Bruno Gormand, lent his own car to the manager so he could finish the race.
The idea that Mavic should be the brand that helps riders was born. Whoever they are. Whatever bike they’re riding.

THE FIRST
YELLOW CAR

It appeared just ahead of the peloton in the 1973 Paris – Nice. It supported the breakaway riders and relayed messages between people using radio.
And since 1985, the yellow cars have also provided support to the biggest amateur races around the world.

NEVER.
STOP.
INVENTING.

WHAT MAKES
US CREATIVE

1934

We created the ‘Apron Mudguard’ to save our riders from wet feet and muddy shoes.

1973

We invented the first fiberglass lenticular wheel. We did it before it was even officially authorised. And ten years before our competitors.

1975

We anodised our rims with colour
treatments to stop
them rusting.

1975

The rim with double 'hook' bridge to seat a high-pressure tyre is developed with Michelin and its Elan tyre. With this patented concept, Mavic created a new generation of rims for narrow tyres.

1979

‘Le Tout Mavic’ gives you a complete, simple system. Ultra reliability. Incredible performance.

1997

We launched super lightweight Helium wheels, so riders could make it up mountain stages quicker. The red rims and hubs soon become iconic.

1999

With Crossmax and Ksyrium we reinvented the wheel with our Fore process. We used high-speed drilling to drill the rim without losing any material. It made the wheels lighter. More resistant.

2012

With our CX01 Technology, we united the wheel and tyre into one seamless system. It reduces turbulence and improves laminar air flow – which makes for a smoother, faster ride.

WE TAKE
RISKS.
Sometimes our ideas are so different the pros don’t want to hear about them. But they always change their minds when they see those ideas made real.

“When we told Team Garmin we’d built the fastest wheels in cycling, they weren’t convinced.”

“When we told Team Garmin we’d built the fastest wheels in cycling, they weren’t convinced.
So we flew to San Diego and showcased our technology.
They then decided to ride our CXR wheels. Since then they’ve won some of the biggest time trials.”

Jean-Pierre Mercat
Head of Research
Enduro We lead the way.
That avant garde attitude is part of our DNA.

THE HOME
OF
CYCLING.

WHAT IT MEANS
TO BE FRENCH

1818

The first velocipede was shown at the Jardin du Luxembourg.

1860

The first pedal was invented in Paris.

1872

The first cycling associations started in Toulouse, Rouen and Paris.

1903

The first ever Tour de France.

FRANCE
IS THE HOME
OF CYCLING.

FRANCE
IS THE HOME
OF MAVIC

2012

“The riders taking part in the fifth stage of the Critérium du Dauphiné Libéré set off from our factory in Saint-Triviers- sur-Moignans. ”

“We know French
roads and trails. ”

At a press conference near Nice, we invited journalists and pros to ride with us. We ate in a classic restaurant La Madone. And invited them to ride with us on a beautiful landscape only true French people know. We’re French to the core.

Even the English appreciate that:

«Thank you! It was great and gives me hope for press camps after all! I think the location, the hosts – both you and La Madone were informal, balanced and genuine… The racing got riders out of their comfort zones and it gave a fresh angle.»

Steve Jones
Dirt Magazine - UK

IT’S
ALL ABOUT
THE RIDERS.

WHAT MAKES
US YOUR TRUSTED
PARTNER

EVERYONE’S
WELCOME.

We always have a stand at races. So riders can chat with us, or ask us to fix their bike for free. It’s a great chance for us to talk. And hear what they think of our products.

At the biggest races, we even give people a ride in our yellow cars. So they get an insider’s view of the race. Nobody else gets this close.

“The next year, he showed up with a little yellow car he’d made for us. We were really touched – you could see he’d spent a lot of time on it, that he hadn’t forgotten what we did. ”

"I remember a little boy on the Roc d’Azur race. He was about seven or eight, and he was in floods of tears because he’d broken a wheel on his mountain bike and didn’t think he’d be able to start the race. We changed his wheel so he could take part and he stopped crying.

The next morning, he came back to show us the cup he won, and a drawing he’d done for us to say thank you.

The next year, he showed up with a little yellow car he’d made for us. We were really touched – you could see he’d spent a lot of time on it, that he hadn’t forgotten what we did.

And now, every year, he comes to say hi to us before the race.”

Denis Greffet
Service Course Technician

“The most important thing for us was
that he made it.”

"There was this rider doing an amateur event between Barcelona and Andorra. He’d stopped on the edge of the route.

The snow was really coming down – snowflakes as big as your fist. It was getting heavier and heavier. And his bike was a write-off. So we lent him a yellow bike so he could finish the race he’d been training for for months.

We waited for him at the finish line till 8pm, even though it was four hours after the last rider came through. But the most important thing for us was that he made it."

Jacques Corteggiani
Events manager

A NAME THAT SMACKS.
COLOURS THAT BANG.

WHAT MAKES US THE BRAND OF CHOICE FOR THE MOST INTENSE CYCLING MOMENTS

WE DESIGN OUR PRODUCTS FOR THE MOST INTENSE MOMENTS.
OUR EQUIPMENT GIVES THOSE FEW SECONDS OF ADVANTAGE THAT MAKE ALL THE DIFFERENCE. Anne-Caroline Chausson,
Olympic champion.

PERFORMANCE
AND
RELIABILITY.

WHAT MAKES OUR PRODUCTS UNBEATABLE

When it comes to reliability and performance, no-one else can touch us.

And the tests back that up. (Even blind one.)

A flash of yellow on a jersey, on a wheel, is a rallying cry, a symbol of belonging for true cyclists.

WE TEST OUR PRODUCTS. RELENTLESSLY.

First we check our science :
Wind tunnel tests. Computer simulations. Reams of data.
We push our prototypes to the limit, putting them through three years’ worth of use in three days

Then we check performance :
We get both professional and amateur riders to test our prototypes. And we take our time.
Sometimes we’re testing for more than two years.

MAD MOMENTS

Our riders expect their equipment to stand up to the most extreme punishment.
So don’t be surprised if you see one of us deliberately hurtling into a manhole at 70km/h.
It’s all for the sake of reliability.

EVERYTHING WE DO, WE DO FOR OUR RIDERS.
“The bicycle is like a magic machine. A machine of wonder and harmony. So while pedestrians ignore each other and drivers berate each other, cyclists greet each other with a smile.” Jacques Goddet
Former director of the Tour de France
(Speech delivered during the reception of the Oscar of Cycling, 1975)
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