Sustainability
SUSTAINABILITY
ENVIRONMENTAL AMBITION
Build a sustainable business with the minimum environmental impact. Becoming the #1 choice for environmentally conscious riders.
SOCIAL AMBITION
Developing cycling beyond just the sport. Your advocate for change.
BUY IT ONCE
Building on our reputation for extreme durability in wheels, all our products are designed to last longer and to survive years of constant use.
RIDE SAFELY
Safety is an obsession. Building wheels for more than a century, we know what safety means to our consumer.
In every product we design one constant is safety : braking performance for wheels, impact tests for helmets, control for tires or reflective elements for clothing.
SUPPORTING THE DEVELOPMENT OF THE SPORT
Since the creation of neutral support in 1973 we have supported more than 500,000 riders around the world to achieve their goals.
Supporting cycling federations and the « Centre Mondial du Cyclisme » we help provide young riders with access to the sport.
DO IT THE RIGHT WAY
Build, produce and distribute cycling equipment while minimizing our environmental impact.
Always considering and respecting our environment, our employees and our cycling community.
ADVOCATE FOR CHANGE
Representing the cycling community to promote health, well being and the positive environmental impacts that cycling can bring to our planet
