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Mavic Celebrates 125th Anniversary!

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Mavic Celebrates 125th Anniversary!

27Apr 2014
This year marks the 125th anniversary of the company’s founding as a bicycle parts business in Lyon in 1889. To mark the occasion in style, officials from the company and special guests created a special 2- day event which traced the company’s history at various locations in France.

This year marks the 125th anniversary of the company’s founding as a bicycle parts business in Lyon in 1889. To mark the occasion in style, officials from the company and special guests created a special 2- day event which traced the company’s history at various locations in France.

Special events commenced with a tour of the “Mavic Museum,” a product display in Lyon where visitors viewed original Mavic products dating back to 1889. Mavic riders from the past and present joined, including Stephen Roche who hosted the evening. Sean Kelly, Tony Rominger, Laurent Jalabert, Bernard Thevenet, Johan Van Summeren, and Christophe Riblon joined. Also present were track riders Florian Rousseau, Mickael Hubner, and Jens Fiedler, as well as Tour de France director Christian Prudhomme.

Following the museum visit, guests rode from Lyon to Mavic’s historic rim factory in Saint Trivier sur Moignans. In operation since 1966, this facility was center of Mavic’s operations until the late 1990’s. Even now, 90% of Mavic rims are made by hand at this location. Finally, guests toured the Annecy Design Center, Mavic’s home of innovation and development in the Haute Savoie since 1999. Along the way, the new Ksyrium 125 Wheel Tyre System was introduced, along with the HC 125 bib short and jersey.


Daniel Mangeas, the announcer at the Tour de France since 1973, and Stephen Roche, winner of 2 Tours de France, interview Laurent Jalabert. Jalabert won the Vuelta a Espana, plus 2 green jerseys and 2 KOM jerseys at the Tour de France.


Track riders Jens Fiedler (5-time world champion, 3-time Olympic champion) and Michael Hubner (7-time world champion) look at Mavic aero handlebars in the Mavic product museum.


Daniel Mangeas and Stephen Roche host the presentation of Mavic’s history.

 
Stephen Roche interviews Sean Kelly, a former Mavic rider who won 7 Paris-Nice, 2 Paris-Roubaix races, 2 Milan-San Remo, a Vuelta a Espana, and much more.


Event host Stephen Roche interviews Tony Rominger, who was the winner of 3 Vueltas and a Giro d’Italia.


Tour de France announcer since 1973, Daniel Mangeas interviews current Tour director Christian Prudhomme.


Daniel Mangeas and Stephen Roche listen as Mavic Service Course Director Jacques Corteggiani tells stories of notable moments in the neutral service history.


Mavic ambassador Mike Cotty looks at historical Mavic documents in the Mavic museum.


Christophe Riblon (Alpe d’Huez winner from the 2013 Tour de France) looks at electronic components with Sean Kelly.


Journalist Ben Edwards (Peloton magazine) and others view the evolution of Mavic wheels over time.


Track rider Florian Rousseau (3-time olympic champion, 10-time world champion) and Charly Mottet (6 stage victories in Grand Tours)  


Bernard Thevenet, winner of 2 Tours de France, shares a laugh with event hosts Daniel Mangeas and Stephen Roche.


Invited guests roll out on a test ride of the 125 years anniversary product package.


The 125 years anniversary product package test ride begins to heat up on the roads outside of Saint Trivier!


Following the test ride, invited guests sit for lunch in Mavic’s historic Saint Trivier rim manufacturing facility. This lunch takes place in the same location and style as a similar lunch in 1977.


This historical photo depicts how, in 1977, riders of the Paris-Nice took lunch in Mavic’s Saint Trivier rim factory before a stage departed. Eddy Merckx, Raymond Poulidor, and Bernard Thevenet were all present. 37 years later, the occasion was re-created for Mavic’s 125 anniversary event.


The raw rim stock for Ksyrium 125 anniversary wheels is rolled on a mandrel into shape.


Mavic’s apparel development team explains to the invited journalists how the new HC 125 bib short and Ergo 3D Pro chamois pad insert were developed.

 

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