1889 : Mavic enters on stage

Two brothers, Léon and Laurent Vielle, created a 'nickel-plating' business in 1889. A little later Charles Idoux and Lucien Chanel ventured into the 'manufacture and the sale of spare parts for bicycles'..

While the Vielle brothers founded Etablissements Métallurgiques du Rhône (EMR) with the brand name AVA, the latter created MAVIC, Manufacture d’Articles Vélocipédiques Idoux et Chanel (Idoux & Chanel’s Manufactory of Articlesfor Velocipedes). The common factor between these two businesses was their President, Henry Gormand.