IN 1889, MAVIC IS BORN IN LYON, FRANCE
Charles Idoux and Lucien Chanel created a business in 1889 to manufacture and sell spare parts for bicycles. Henry Gormand was the president of both this company and also a nickel plating business called EMR. In 1923, he combined the two businesses, and he created the logo and trade name MAVIC: it's an acronym which stands for 'Manufacture d'articles Velocipediques Idoux et Chanel'. During this time, the company started producing its signature products for cycling, like steel rims, the Apron Mudguard, and later in the 1930s, the popular Duralumin handlebars.
2. First rims
ANTONIN MAGNE WINS THE 1934 TOUR DE FRANCE ON SECRET TECHNOLOGY
Cycling grew rapidly in the early 1900's and the spark of innovation caught fire. In 1934, Mavic designed and manufactured a Duralumin dished rim that revolutionized the bicycle wheel. The 'tube' section design had eyelets to carry the stress of the spokes on the lower and upper walls of the rim and dramatically reduced the weight of the wheel. It weighed only 750g, half the weight of competing products. During the 28th edition of the Tour de France in 1934, Antonin Magne tested the rims in total secrecy. To avoid suspicion, Mavic painted his rims like the common wooden models his competitors were using, and after 4300km, Magne rode to victory by more than twenty-seven minutes over Italian Giuseppe Martano.
1979, "LE TOUT MAVIC" - ULTRA RELIABILITY, INCREDIBLE PERFORMANCE
Beginning in 1970 MAVIC developed and manufactured products meant only for Mavic sponsored professionals. The first of these products was a Special Service Course (SSC) rim, the first of its kind to use a 'hard coat' treatment which added superior road-holding characteristics and exceptional durability. Not only was this process a performance advantage, it gave the rim a unique color, making it visible and highly desirable. Following the rims' success, Mavic introduced a full component group, the '"1000 Special Service Race." With it, Sean Kelly won the 1984 Paris-Roubaix, and later the American Greg Lemond took Mavic success one step further by winning the 1989 Tour de France on 'Le Tout Mavic'.
A REVOLUTION BEGINS IN 1992: ZMS AND THE WORLD'S FIRST ELECTRONIC SHIFTING
Once again the Tour de France was a proving ground for an iconic Mavic development. In the 79th edition of the Tour, ONCE and RMO tested Mavic's electronically-controlled derailleur. The following year Mavic launched the ZMS (Zap Mavic System), the first micro-processor controlled rear derailleur. ZMS was greeted by the media and riders as the best drivetrain, and it was awarded the 1993 Cycle Innovation prize in the USA. In the same year, under the guidance of Tony Rominger, ZMS took 2nd place in the 80th edition of the Tour de France. Mavic continued the electronic revolution in 1999, introducing wireless shifting with the Mektronic group. With Mektronic, the ZMS system lost its wires and shifting was controlled by digitally-coded radio waves.
5. Neutral support
IN 1973, MAVIC STARTS NEUTRAL RACE SUPPORT PROGRAM
During the Criterium du Dauphine Libere in 1972, Mavic's president Bruno Gormand rescued a director sportive whose team car had broken down. This episode inspired the idea for 'neutral and free assistance'. Starting at Paris Nice in 1973, a well- stocked support car with the peloton for immediate assistance and the implementation of a race radio network became the foundation of neutral race support. In 1977, MAVIC's 37-year affair with the Tour de France and Paris Roubaix began. In the same year, Mavic offered free neutral support at consumer events such as La Marmotte. Mavic quickly began to support more consumer events, first in France, then across Europe and finally the USA.
6. Neutral support
'What's the strongest colour contrast on a TV screen?' 'Yellow and black.' This brief conversation is how MAVIC became known for yellow - a simple conversation between founder Bruno Gormand and a television cameraman "At first we took 30 seconds from the time the mechanic jumped out of the car to the time the cyclists started pedaling again. It was still too long. So we trained in the factory yard - at the beginning of the 1980 season we are down to 15 seconds for a rear wheel and 10 seconds for a front wheel." Mavic Technician
7. Neutral support
Tour de France "One of my strongest memories of assistance is when I put Jan Ullrich back on his bike on the stage of the Tour de France arriving at Luz Ardiden. On the motorcycle with Denis Greffet we followed and at one point Denis said, "it's tense, he takes too many risks!". No sooner had he said it, Ullrich takes the corner too fast, leaves the road, passes behind the guardrail and over his handlebars. I jump off the moto and grab his bike and pull it up back on the road. Jan jumped back on his bike but did not roll with the same fervor on the descent!" Jacques Corteggiani, director of Mavic neutral support
8. Mountain bike
1985: MAVIC RANDO M4 AND M5, THE WORLD'S FIRST MOUNTAIN BIKE RIMS
A few years after the first mountain bikes were created, MAVIC built two cross-country rims - the Rando M4 and M5. The characteristics of the 'hard anodized' road rims were perfect for this new riding style - these rims were rigid, durable and reliable in harsh conditions. Utilizing the electrolytic oxidation process was a gift of innovation that allowed the M4 and M5 to become benchmarks against which all MTB rims were measured for the next decade.
9. Mountain bike
CROSSMAX CHANGES THE GAME IN 1996
As mountain bike riding exploded in popularity, MAVIC introduced one of the most iconic products in cycling history. Crossmax was the first MTB wheel system and with its oversized profile, ultra-thin rim wall construction, and unsurpassed durability the CROSSMAX would become a household name. Crossmax introduced multiple new technologies to the mountain bike world: the FTS rear hub and rapid pawl engagement, unique spoke patterns, and ceramic-coated brake tracks. Over the years, Crossmax wheels have won countless races. Debuted in the Atlanta Olympics in 1996, Miguel Martinez won the Olympic Games at Sydney in 2000, and Julien Absalon was three times world champion as well as Olympic champion in 2004 and 2008.
10. Mountain bike
THE 1997 INTRODUCTION OF DEEMAX SETS A NEW STANDARD FOR DOWNHILL WHEELS
As the sport of mountain biking grew at a blistering pace, downhill riding became wildly popular. MAVIC introduced the DeeMax to answer the extreme demands of this specialized discipline. Made specifically for the rigors of intense off-road riding, Deemax used a 36mm wide, disc brake specific rim , and it had 36 straight-pull spokes (in double eyelets). The iconic yellow DeeMax became the go-to wheel for the world's top DH athletes and was the most desireable MTB wheel for extreme off-road riding. Even unsponsored teams and athletes bought them, either new or used. DeeMax aided countless DH World Cup victories and World Championships, including under Nicolas Vouilloz, who was 10-time World Champion and is easily the winningest racer in the history of downhill.
11. Mountain bike
AS ENDURO EXPLODES IN 2013, MAVIC LEADS THE CHARGE
As mountain biking has evolved, the enduro style of riding has become the most popular format . Recognizing the excitement for enduro, MAVIC developped a full range of products to support the participants. Working with the world's top MTB and Enduro athletes, MAVIC created a new Wheel-Tyre System and a full range of Rider Equipment which was released in 2013. These products instantly positioned Mavic as the leader for enduro products. Jérôme Clementz became the world's most recognizable enduro athlete and validated Mavic's concept when he won the first-ever Enduro World Series in 2013, using the Crossmax Enduro wheels and the Crossmax Rider's Equipment kit.
12. Mountain bike
Jérôme Clémentz "I have always done sports to have fun and to give the best of myself, not just to earn titles. And yet, today, I am the first Enduro World Champion! [...] My first victory at the World Enduro Series in Les 2 Alpes was very emotional, with my partners, my family and all the riders. Having Fabien Barel, Nicolas Vouilloz and Jared Graves, legends of our sport, who came to congratulate me on the finish line and considering that I grew up with posters of them on my bedroom walls, it's the most powerful image that will forever be etched in my memory [...] I remember that since I started to ride my bike, it was a dream to one day ride for Mavic. What strikes me most in working with Mavic is the importance of details, taking into account our feedback as athletes to continually improve products or create new ones.
13. Rider's equipment
2009: MAVIC'S FIRST APPAREL, FOOTWEAR, AND GEAR
After more than 100 years as pioneers in cycling, Mavic introduced products for riders to wear. Developed with top Mavic athletes and utilizing the world's most advanced materials, Mavic introduced a full line of apparel and footwear in 2009. Helmets followed in 2011 to complete the head-to-toe offering. The distinctive yellow Zxellium Ultimate shoes have a particularly notable legacy. After debuting in the 2008 Tour de France, riders have scored countless victories with them. In 2013, Christophe Riblon rode the latest version of the Zxellium Ultimate shoes to win the iconic Alpe d'Huez stage of the Tour.
14. From rims to wheel-tyre systems
In 1975, Mavic creates the first high-pressure clincher rim
During the early 1970s, as road cycling gained popularity among casual riders, Mavic developed a new tyre and rim interface . In 1975, a revolutionary product that would set the course for cycling's long-term future was introduced - the Module E rim. The Module E had a double-hook bridge to fit a high-pressure "clincher" type tyre, without the need for gluing in place like a traditional tubular tire of the era. With that, a new generation of road cyclists gained access to cycling thanks to a much more user-friendly tire fitment system.
15. From rims to wheel-tyre systems
"Ah Mavic wheels, they were the reference and so far ahead of everybody else it wasn't even funny. I'll never forget a pair I had in 1990-1991. The spokes were flat and had a grey tint to them but one spoke was black. The rim was a little bit thicker than most on the market and that made all of the difference. They were so much stiffer than anything else, and that's what I looked for. They didn't flex when you hit hard road and they didn't flex when you were out of your saddle on a climb. They were lighter and stiffer than anything else. Gilbert Duclos-Lassalle "When I think of Mavic, more than anything I think of the Paris-Roubaix wheels. They were special for the race. They had 36 spokes and were just indestructible! In all my years racing Paris-Roubaix I never had a wheel break down on me, no broken spokes, nothing. I can tell you one thing, nobody makes wheels that last like that anymore. I loved them!" Sean Kelly
16. From rims to wheel-tyre systems
THE WHEEL BECOME A COMPLETE SYSTEM IN 1994
1994 was an iconic year for Mavic. With the introduction of the legendary Cosmic , Mavic changed the game. Instead of assembling and building the different parts of the wheel from off-the shelf parts, riders could use a complete high-performance aero wheel, with each part purpose built for the other and integrated as a single unit. The resulting wheel performance is higher in every regard. The second iconic product from this new concept of a "Global System" was the Mavic Helium wheel. With its lightweight design and visually stunning red anodization, the Helium became a classic on the road. Even today, Heliums are highly coveted and continue to adorn the worlds finest bikes.
17. From rims to wheel-tyre systems
HELIUM WHEELS LAUNCHED TO VICTORY IN 1995
In 1995, Laurent Jalabert validated the new Helium wheel system by consecutively winning three of the worlds most storied races - Paris-Nice, Milan San Remo and Criterium International. The year after this amazing hat-trick he won Paris Nice again aboard the Helium wheel-system. "What I remember is those Helium wheels. I think they were brand new in 1998, I'm not sure. All I remember was that it was my first year with GAN and we only had 6 or 8 pairs of them so clearly they were special! I was at the Dauphine and did a good prologue and then got in a breakaway on stage one and took the yellow jersey. So all of a sudden the team gave me a pair of Helium wheels for the first time in my life and I was just so delighted and happy and amazed at how light they were! It was like "Oh wow! I must really be on the 'A' team now!" I also loved the color. They were red that was dyed into the aluminum and they just looked so cool and went so great with our pearly white Eddy Merckx frames. Oh god they were so beautiful! I was like, "I must be somebody now!" Jens Voigt
18. From rims to wheel-tyre systems
THE KSYRIUM: THE WORLD'S FIRST ALL-ALUMINUM WHEEL SYSTEM BEGINS A NEW ERA
In 2000, the world's first entirely aluminum wheel system debuted. Utilizing proprietary technologies in spoke-hole drilling (FORE) and spoke material (ZICRAL) Mavic again set the standard for road wheel technology. This wheel won the Tour de France as a prototype in 1999 and again as a production wheel system in 2000. It became one of Mavic's most recognized innovations and set a benchmark for wheel systems to come. In 2010, the Ksyrium evolved into Mavic's first Wheel-Tyre System, with a specific tyre integrated into the design. By developing wheel and tyre technologies together, Mavic improves the overall system's performance, especially in aerodynamics.
19. From rims to wheel-tyre systems
2011: THE MAVIC M 40 PROTOTYPE WINS PARIS ROUBAIX WITH VAN SUMMEREN, GARMIN
Highlighting our passion for innovation, racing and professional cycling, Mavic worked with Garmin-Barracuda cyclist's Johan Van Summeren and Thor Hushovd to develop a very special wheel for the cobbles in the North of France during Paris-Roubaix. After an epic battle on the hallowed pave, Johan Van Summeren finished first in the velodrome after eating (and creating) dust for hours. The Mavic M40 would become the Cosmic Carbone 40 T and earn a permanent place in the Mavic product offering.
THE CXP 25 RIMS IN 1976 COMPLETE THE FIRST AERO BIKE
Mavic's passion for improving aerodynamics began in 1976 in collaboration with Gitane-Renault and Professor Menard from the Saint-Cyr Engineering School. Working with Mavic , Cyril Guimard of the Renault Sport department developed all aerodynamic products at their own facility including the revolutionary Gitane aero Bike. Renault-Gitane launched an aerodynamic study resulting in a report explaining all that could be improved with the equipment, including the wheels. This led to the CXP25 - an aluminum rim with carbon profile. The fruits of this labor came in 1979 when Bernard Hinault (Gitane-Renault) won the Tour de France on the first aero bike including Mavic CXP 25 rims and an aerodynamic Mavic handlebar.
"It was the very beginning of aerodynamics research and the first such work for pro road athletes. Before then, there were only discussions about the number of spokes for wheels: 24, 28 or 32. A champion always has to push the evolution of his equipment, and Renault offered us this possibility. The Professor Menard, who used to work in collaboration with Mavic to develop aero components, did studies on positioning and made wind tunnel tests on the bike by itself, the bike with different equipment mounted, and then the bike with rider. My position on the bike was greatly improved." Bernard Hinault
FIRST FIBERGLASS DISC WHEEL CREATED IN 1984
Aerodynamics inspired the first Mavic wheels but the need for speed pushed them forward until, in 1984, the French team rode a special Mavic disc wheel with paracular flanges in the Olympic. One year later there were two versions of a disc wheel - the Comete and the Challenger. These wheels from Mavic began a long love affair with the quest for speed and aerodynamics which would result in some of cycling's fastest and most innovative products.
"The event that I am most proud of occurred in 1984 Los Angeles Olympics. That year, the first French Olympic medal was won on the track on a wheel that I developed my own hands. The first Comete track had just won an Olympic title - the kilometer with Fabrice Colas! Great emotion and pride for me! [...] The previous year, we also tested a first prototype during the Tour de France with the team of Cyril Guimard. Pascal Poisson rolled with Comete Road, the first full wheel of its kind." Raymond Bergery, R&D engineer from 1981 to 1999
THE 1992 3G WHEEL INTRODUCES "TRI-SPOKE" CONCEPT
The development of the legendary Comet and 3G wheels began when Mavic joined former Lotus engineer Serge Maniglier and the French Cycling Federation in a research program aimed at improving the performance of our athletes. The development of 3G and its innovative wheel hub system cartridge was then conducted in collaboration with Mike Burrows and Lotus engineer Rudy Thoman, in order to adapt these wheels this revolutionary bike carbon swingarm, which will Chris Boardman win its first gold medal at the Barcelona Olympics in 1992. The pair of wheels 3G / comet won the Tour de France 1991with Miguel Indurain and many medals at the Olympic Games in Barcelona.
MAVIC'S 1996 GOLDEN TRACK WHEELS
In preparation for the 1996 Olympic Games, Mavic conducted a 2-year intensive wind-tunnel testing program that led to the famous iO .This carbon 5-spoke front wheel for track racing would win 5 medals that year. The iO is still used today and is a coveted piece of equipment by federations, athletes and collectors. Florian Rousseau won gold at the 1996 Atlanta Olympics with iO wheels, and in Bejing 2008, 25 of 30 medals were won on Mavic wheels. Even today, the iO and Comete continue to win. As the 2014 UCI Track Cycling World Championships wrapped up in Columbia, the Mavic athletes overwhelmingly dominated the medal tally. Their medal total was 32, including 13 gold, 9 silver and 10 bronze. Mavic riders swept the podium in 5 different disciplines.
Sir Chris Hoy "When I joined my first proper cycling club, the City of Edinburgh RC in 1994, I was excited not only to be part of a team that had won more British Championship track medals than any other, but also because they owned a small number of Mavic Comete disc wheels and tri-spokes which we could use at races. From then on through my whole career, Mavic was my wheel of choice, accompanying me to every one of my Olympic and World titles.
IN 2012, THE CXR 80 AND CX01 TECHNOLOGY REDEFINE AERODYNAMICS
The first Wheel-Tyre System that flows as a single unit was launched in 2012 and proved to be the most aerodynamic wheel-tyre system in the world. Never before had a wheel and tire been made to match so perfectly for such aerodynamic efficiency. And the results followed immediately: during the 2011 Tour de France, the Garmin-Cervelo team rode CXR 80 and Comete disc wheels to victory in the team time trial by a 1-second margin. In 2013, Frederic Van Lierde won the Ironman World Championships in Kona on the CXR 80 wheel-tyre system, and victories continue in 2014. Tyler Butterfield won the Abu Dhabi Triathlon and 3 of the top 4 finishers in this event rode on CXR technology. Days later, Alexander Kristoff won Milan - San Remo using a CXR60.
"I started working with Mavic in 2006. Mavic has always been the company that knew how to take the most high-tech stuff and turn it into mass production. And these wheels were a massive leap forward. But what I really love about Mavic is the Service Course. I've worked with a lot of partners over the years but Mavic is special. They have a great R&D department and one that listens to a pro. That's rare these days and it's good fun working with them!" David Millar